To track the competition, we created a digital scoreboard with a real-time social media feed. On game day, SF won the honor of being Wheat Thins favorite city and the opportunity to get Wheat Thins delivered to their door by tweeting #MUSTHAVEWHEATTHINS. Through our custom made distribution tool we were able to supply the delivery team on the ground real time address information. We documented the entire delivery experience (and elated Wheat Thins fans) and broadcasted it live.
Lead Producer on all social and digital work streams. Worked directly with UX, Technical Director, Developers and QA team. Main point of contact to external fulfillment and video production partner. Supportive role in client management, key partner to creative team.