Insurance to protect the taste you love

Flavor Protection - Wheat Thins
Integrated Social media campaign

Wheat Thins has a devoted fan base that we noticed gets really upset when their Wheat Thins goes missing… we came to the rescue with a Wheat Thins 'insurance' plan that would replace any lost or stolen Wheat Thins: Flavor Protection. 

Client: Wheat Thins 
Agency: AKQA
Media: Social Media 
Production Company: AKQA


This social media acquisition campaign was wildly popular - in the first two hours WT attracted more than 10k+ new followers on Twitter and at campaign end, more than doubled their follower base. It was a three-phased campaign that lived on a Twitter-integrated Microsite with a custom backend for social analytics and campaign management