In the fall of 2017 Translation LLC launched a sister company, United Masters, a new kind of music label, lead by Steve Stoute and backed by investors such as Alphabet.
United Masters is a new kind of artist services company that aims to revolutionize the music industry. By uniting culture, technology and story telling, United Masters empowers all artists to grow their careers - no matter which stage they are on. By providing artists with a powerful tool that helps them get smart about who their fans are and how to grow their audience. Fueled by data, the tool will provide personalized guidance to how to cut through the noise.
Culturally and creatively I was a good fit to support United Masters with their production needs. Due to my integrated background and eagerness to further develop department leadership and operations skills, I was asked to set up and lead the production at the label. My ability to be versatile and observant to what United Masters needed, allowed me to succeed while implementing structure and mentoring the employees in production processes and legal considerations for artist productions. United Masters supports their signed artists with their brand identities by servicing them with the production of music video’s, social content, website/on-line store and merchandise.
Company: Translation LLC; United Masters
Role: Set-up process and lead artist content production, Manage creative process and resources, Create preferred partner pool, Staffing planning
Title: Executive Producer
Media: Music Video, Lyric Video, Social Content, Album Art, PR Shoot, Website/Online Store, merchandise etc.