The Big Picture

3M Lifelab - Exerience at SXSW 2016

3M created an audio and visual experience to draw attention to some of the world’s challenges today and to show what 3M science is doing to help and how visitors could be part of the solution. We wanted folks to step back and look at the big picture.

Client: 3M 
Agency: BBDO
Media: Interactive Experiential 
Architectural Firm: SOFTlab
Fabricators: DSN X MFG
Year: 2016

Visitors were guided by a VO tour through different representational art installations, such as almost 1,000 hanging paper art balls, hundreds of effective blades and a molecular cave. 

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The point being: by 2050, the world’s population will most likely reach nine billion people. It would take three planets’ worth of natural resources to sustain current lifestyles.

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We invited people to experience the role each of us has in the big picture and the power of what nine billion could do working together.  

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Team Role
Lead Senior Producer - Main point of contact of all external vendors, Supportive in client management and main driver of internal process, creative team and staffing. Manager of Junior Producer and staffing/oversight of film Producer.