Foot Locker - Shoemoji

Emoji App for Sneakerheads

Communicating with your fellow sneakerheads will never be the same. Shoemoji is a new way for sneaker aficionados to talk about and share their favorite passion. The library launches with 80 individually drawn sneakers from iconic brands like Nike, adidas, ASICS, Under Armour and more.

Client: Foot Locker
Agency: BBDO
Media: Digital
Production Company: BBDO
Year: 2014

Awards:
CANNES - SILVER Design Crafts
ADDY´s - GOLD Mobile App
CLIO - GOLD PR Product Launch
CLIO - SILVER Design Other
CLIO - 
SILVER Digital/Mobile Apps

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Team Role
Senior Producer of original build. Worked directly with UX, Tech Director, developers and QA team. Key communications role for the integration to the Foot Locker App. Managed creative and design process. Supportive role in client management.