Move to the Beat of London

Creating a personalized Olympic Games Coca Cola Anthem

A multi-platform experience that invites people from around the world to participate in the biggest collaboration in musical history, the Global Beat. The website tells the journey of international producer, Mark Ronson, trip around the globe recording the sounds of world-class athletes training for the Olympics to create “Anywhere in the World,” the Coca-Cola anthem for the London Olympics. The site was localized to 60 countries/languages showing their Olympic local promotions and events.

Client: Coca-Cola
Agency: LBi
Production Company: LBI//MRY
Media: Experiential
Year: 2012

Awards:
- 2013 Mashable Digital Marketing Innovator of the Year
- 2013 Silver IAB MIXX Award
- 2013 Bronze Clio
- Official Honoree in The 17thAnnual Webby Awards 
- 2013 Digiday Mobi Award Finalist

The Create My Beat application lets users mash up the rhythm of their lives with Ronson's track and add their personal beat to the global beat. To date we have more than 3 million unique beats added to the global beat.

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Technology solutions; CMS system(.Net based), proprietary streaming audio algorithm, Facebook API, SMS technology and Social Media sharing tools.

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My Role
Senior Digital Producer - Joined the team in development phase. Worked directly with Technical Director, Developers and QA team.