Mix'on with Jason Derulo at the AMA's

A Coca Cola Interactive artist collaboration

Coca-Cola Mix’On, was a mobile-first interactive collaboration that engaged teens and turned fans into producers. In advance of the AMAs, Coca-Cola invited three Latin artists to collaborate in the studio on entirely new songs, one of which would perform with pop-sensation Jason Derulo at the 2012 AMAs.
 

Client: Coca-Cola
Agency: LBI//MRY
Production Company: LBI

Year: 2012

Awards:
- 2013 WOMMA Best Mobile Campaign
- The 17th Annual Webby Awards 
- 2013 Billboard Marketing Awards Finalist
- Finalist for 2x 2013 Digiday Mobi Awards
- Silver The ADDY´s 
- Bronze The ADDY´s 

Week after week the artists’ stories unfolded, with over 60 pieces of votable content, including three new music collaborations released on the site. Fans supported their favorite artists through “digital applause.” And everything about the final performance—from the red-carpet outfits to the instruments played—was determined by fan participation.

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MixOn from a tech standpoint was a richly interactive site experience built completely in HTML5 upon a responsive design framework for seamless transitions between tablet, phone and desktop with social principles at its core. HTML5 Video and other cross-device features such as HTML5 Canvas & CSS3 Transitions to enable users to interact with content and watch other users interactions as they play and vote.

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Team Role
Senior Digital Producer - Worked directly with UX, Business Analyst, Technical Director, Developers and QA team. Managed creative and design process. Supportive role in film production, social and client management.