A Tribute to Jordan Spieth

AT&T Art Installation

24,152 golf balls created a mosaic of golf pro Jordan Spieth in a downtown Dallas park. The mosaic was done as a tribute from AT&T to congratulate him on his impressive championship season. The art piece's two day install became the foundation for a successful Social Media Campaign.

Client: At&T 
Agency: BBDO
Media: Experiential, Broadcast, Social and Print
Production Company: The Uprising Creative
Year: 2015

The finished artwork was in its turn a national TV and Print campaign.

Team Role
Lead Producer (acting Executive) on all workstreams; Art installation, Broadcast, Social content and Print. Worked straight under AT&T SVP, Group EP. Main point of contact to external/internal partners. Supportive role in client management, key partner to creative team. Managed Junior Producers