adidas - 2010 World Cup - The Matchup

A Real-time social media game

A full-blown social media game available 17 languages on the Facebook Plattform. The game was played by over 90K fans during adidas' World Cup 2010 campaign. We matched real-time World-Cup match results data to fans predictions of match outcomes as the basis of the competitive game-play.

Client: adidas
Agency: 180 Amsterdam/Riot
Media: Digital
Production Company: Riot and Perfect fools
Year: 2010

The application also included several pieces of film contents such as “The Quest” and the tales of adidas player’s superhero backgrounds. The game had full sharing/chat functionality which added to a users points tally. It was the core component of a global marketing campaign across all media streams during the World Cup. All other media was driving adidas fans to the experience, with the result being a fan page growth from 200K to 1.8M in over 6 weeks.

The application also included several pieces of film contents such as “The Quest” and the tales of adidas player’s superhero backgrounds. 

Team Role
Digital Producer - Managed creative and design process. Worked directly with internal UX, Technical Director, Developers and QA team. Managed production partner, and supportive role in client management.