When people think about the football, they think the season starts in the fall and ends at the Super Bowl. However if you want to be a great one day, then football never stops. There is no off-season. Period.
So when NFL had a :30 spot at halftime of the Super Bowl, they used it to show the world that “Next Season Starts Now.” A challenge to those out there that next season is gonna be tough for you, cause they’re already working.
The spot is created with both brand new and previously shot footage. With an aggressive nine days to shoot and edit, an extremely hard working and ambitious team was able to turn around an impressive delivery of a :30s Super Bowl LII Spot and two :15s bumpers.